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Understanding Your Analytics

Updated over a week ago

In addition to Shot Engagement, you now have access to your Client Work Analytics, which includes new details on your Work in Progress, Key Ranking Factors, and Performance Summary on your Pro Analytics dashboard. Filter by time frame—30, 60, 90 days, or All Time—to see how you're performing over various periods.

If you’re interested in getting more work through Dribbble, these Analytics are crucial because they directly influence your placement in search and feeds where clients discover designers.

Work In Progress

Active Projects – Total number of projects currently in progress that have at least one funded milestone.

Open Proposals – Number of proposals you’ve sent to clients that are still awaiting a decision (not funded or declined).

Unreleased Funds – Total funds from active projects that clients have already paid and will be released to you once the work is complete.

Active Project Value – The full contracted value of your active projects, including milestones that have already been paid out, milestones that are currently funded, and those that have not yet been funded.

Key Ranking Factors

Response Time – The average time it takes you to reply to a new lead. Measured from when a client sends a request until your first response, whether that’s a decline or a message. Learn more about Response time here.

Response Rate – The percentage of leads that received a response from you. Learn more about Response rate here.

Lead Conversion Rate – The percentage of leads that turned into paid projects. Calculated as Funded Projects over Leads.

Cancellation Rate – The percentage of paid projects that were canceled. Calculated as Canceled Projects over Funded Projects.

Performance Summary

Leads – The total number of Project and Service Requests you received in the selected time period. It includes all leads, including those that later moved into pending, in progress, or declined.

Project Proposals – Total number of Project Proposals you’ve sent to clients during the selected time period. This includes all proposals, whether they were later funded, declined, or remain open.

Funded Projects – The number of projects that received their first payment within the selected time period. A project is counted here once at least one payment has been made, even if it’s not fully paid out yet.

Completed Projects – The number of projects that were marked complete within the selected time period. A project is only counted here once all milestones have been paid out and the project status is set to complete.

Average Project Value – The average value of your funded projects during the selected time period. This includes all projects that received at least one payment, whether still in progress or later completed. Calculated as the total value of these projects divided by the number of funded projects.

Earnings – The total payouts you’ve received during the selected time period. This only includes money that has actually been paid out to you and not funds that are still pending in the system.

All the Analytics above are also shown in your chart to help you visualize your progress over time. Weeks run from Monday to Sunday. The last week displayed is always a partial week, meaning the data is incomplete until the week is over. Because of this, the final week often appears to trend downward until more data is added.

Frequently Asked Questions

Why don’t I see my latest activity reflected in my Analytics?
This page is refreshed once per day. Any new activity — like receiving a new lead, converting a project, or getting a payout — will show up in your Analytics the following day.

How do these Analytics influence my ranking overall?
They help determine your visibility in Shot Search, Service Search, Designer Search, and feeds like Popular and New & Noteworthy.

You can learn more about what affects ranking in our guide: Boost your Dribbble visibility and win more projects.

How can I improve my Client Work Analytics and overall ranking?
The algorithm focuses on recent data, so every change you make can show results quickly. By closing more projects and keeping response times high, you’ll notice positive improvements.

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